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頁面路徑選單

Global Digital Economy - The Buoyant E-Commerce and M-Commerce Markets

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出 版 商：Paul Budde Communication Pty Ltd.
出版日期：2013/10/24

This annual report is a valuable resource of information on the global development of e-commerce and m-commerce and incorporates key insights, statistics, examples and trends. The report explores some of the larger issues surrounding the rise of Over-The Top (OTT) services and provides BuddeComm’s insights into e-payments, e-banking, entertainment apps, mobile location based services and digital advertising. The report includes regional information across North America, Europe, Africa, Middle East, Latin America and Asia Pacific.

 

Subjects covered include:

 

 

Industry transformation, Over-The-Top services and the digital economy;

Global e-commerce, e-payment and m-commerce markets;

Global mobile location based service insights;

Global mobile and digital entertainment;

Global digital advertising and marketing;

Regional overviews for North America, Europe, Africa, Middle East, Latin America and Asia Pacific.

  • 1. Industry Transformation and the Digital Economy
    • 1.1 Transforming the telecoms industry
      • 1.1.1 Telcos still ignoring industry transformation
      • 1.1.2 The rapidly shrinking traditional telecoms market
    • 1.2 Telcos have already lost the current OTT battle
      • 1.2.1 Infrastructure investment models are stuck
      • 1.2.2 Is the WCIT indeed wicked?
    • 1.3 The digital business buzzword is also ‘transformation’
    • 1.4 What will be driving these new investments?
      • 1.4.1 It is not about speed – it’s about ‘big data’
    • 1.5 Hot sectors for OTT services
    • 1.6 How to move forward?
  • 2. E-Commerce, E-Payments and M-Commerce Markets
    • 2.1 Global e-commerce market
      • 2.1.1 The digital commerce evolution
      • 2.1.2 Global e-commerce market statistics
      • 2.1.3 Leading B2C e-commerce players
    • 2.2 Key e-commerce insights
      • 2.2.1 Underlying trends
      • 2.2.2 E-payments
      • 2.2.3 Content Delivery Networks (CDNs)
      • 2.2.4 Cloud computing and e-commerce
      • 2.2.5 Security concerns
    • 2.3 Internet banking (E-banking)
      • 2.3.1 The changing face of e-banking
    • 2.4 Global m-commerce market
      • 2.4.1 Mobile devices rise in popularity
      • 2.4.2 M-commerce buzzword: SoLoMo
    • 2.5 Key m-commerce insights
      • 2.5.1 NFC and M-Wallets
      • 2.5.2 Mobile payments apps
      • 2.5.3 M-banking
      • 2.5.4 Mobile money transfer services
      • 2.5.5 Mobile auctions
      • 2.5.6 Mobile location shopping and marketing
      • 2.5.7 Mobile vouchers, coupons and loyalty cards
      • 2.5.8 Mobile advertising
  • 3. Mobile Location Based Services
    • 3.1 Location becomes a new revenue stream
      • 3.1.1 GPS
      • 3.1.2 Geotagging
    • 3.2 Mobile Location Based Services (MLBS) Introduction
      • 3.2.1 MLBS market overview
      • 3.2.2 Mobile Location Based Gaming
      • 3.2.3 Mobile Location Based Dating
      • 3.2.4 Mobile Location Based Advertising (MLBA)
      • 3.2.5 Vehicle tracking
      • 3.2.6 People and animal tracking
    • 3.3 The Internet of Things and M2M – Behavioural Attitudinal Geolocation
  • 4. Digital and Mobile Entertainment Media
    • 4.1 Apps, Entertainment, Social Networks and Gaming
      • 4.1.1 Portals or Apps?
      • 4.1.2 Mobile apps insights
      • 4.1.3 Social networks
      • 4.1.4 Mobile photo-messaging
      • 4.1.5 Online and mobile gaming
      • 4.1.6 Online and mobile gambling
      • 4.1.7 Online and mobile music
      • 4.1.8 Brief case studies
      • 4.1.9 Advertising – a key revenue source
    • 4.2 E-Book and Newspaper Publishing in the Digital Era
      • 4.2.1 Embracing the new digital era
      • 4.2.2 Transforming the book industry
      • 4.2.3 Customer service is king
      • 4.2.4 Promoting national culture
      • 4.2.5 Industry protectionism will fail
      • 4.2.6 More power to the author
      • 4.2.7 E-publishers are very different beasts
      • 4.2.8 The challenging newspaper publishing sector
      • 4.2.9 The future of mass media news
      • 4.2.10 Conclusion: both industries need a digital transformation
  • 5. Online and Mobile Advertising
    • 5.1 Market summary
    • 5.2 Market insights
      • 5.2.1 Consumers will lead the way
      • 5.2.2 Changes in internet advertising
      • 5.2.3 Mobile advertising
      • 5.2.4 Mobile Location-Based Advertising (MLBA)
      • 5.2.5 TV advertising
      • 5.2.6 Digital ad exchanges
    • 5.3 Internet media companies – selected insights
      • 5.3.1 Google - Advertising a main strategic drivers
      • 5.3.2 Yahoo - profit up, sales down as it attempts to lure Google and Facebook users
      • 5.3.3 Hulu - mostly positives for Hulu
      • 5.3.4 Facebook - prepared to operate in different markets
    • 5.4 Key online advertising categories
      • 5.4.1 In-game advertising
      • 5.4.2 Social media advertising
      • 5.4.3 Online video advertising
      • 5.4.4 Online search advertising
    • 5.5 A multi-screen approach gains attention
    • 5.6 Consumers react to privacy misuse by Internet companies
  • 6. Regional Overviews
    • 6.1 Canada
    • 6.2 USA
      • 6.2.1 E-commerce, m-commerce and online advertising
    • 6.3 Latin America
      • 6.3.1 Mexico
      • 6.3.2 Argentina
      • 6.3.3 Brazil
    • 6.4 Europe
      • 6.4.1 M-commerce
      • 6.4.2 Mobile payments
    • 6.5 Africa
      • 6.5.1 The mobile money revolution
      • 6.5.2 Social media
    • 6.6 Middle East
      • 6.6.1 Jordan
      • 6.6.2 Lebanon
      • 6.6.3 Oman
      • 6.6.4 Qatar
      • 6.6.5 Saudi Arabia
      • 6.6.6 Turkey
      • 6.6.7 United Arab Emirates
      • 6.6.8 Israel
    • 6.7 Asia
      • 6.7.1 China
      • 6.7.2 India
      • 6.7.3 Japan
      • 6.7.4 Malaysia
      • 6.7.5 Singapore
      • 6.7.6 South Korea
    • 6.8 Pacific Region
      • 6.8.1 Australian e-commerce market
      • 6.8.2 Market Surveys and statistics for Australia
      • 6.8.3 Key players in Australia
      • 6.8.4 Online auctions in Australia
      • 6.8.5 The Australian coupon Market
      • 6.8.6 Australia e-banking and m-banking
      • 6.8.7 Australia m-commerce market
      • 6.8.8 New Zealand
      • Table 1 – Global e-commerce spending – 2011 - 2013
      • Table 2 – Visitors to top web properties worldwide – 2013
      • Table 3 – Global m-commerce revenue – 2013; 2015
      • Table 4 – Global app store revenue – 2010; 2012
      • Table 5 – Global smart phone share of handset market – 2009 - 2012
      • Table 6 – Worldwide MLBS subscribers – 2008 – 2014
      • Table 7 – Worldwide MLBS revenue – 2007; 2009; 2011; 2013; 2015
      • Table 8 – Historical - regional MLBS revenue – 2009
      • Table 9 – Global leading app store competitors
      • Table 10 – Time spent on online in social networks by top 10 countries – 2010; 2011; 2012
      • Table 11 – Global wagers via mobile gambling – 2011; 2017
      • Table 12 – Global digital music revenue – 2007 - 2013
      • Table 13 – Top 10 countries using Facebook – 2012
      • Table 14 – Top 5 countries using LinkedIn – 2013
      • Table 15 – Worldwide in-game advertising spending – 2010; 2013
      • Table 16 – Worldwide social network advertising spending – 2008 – 2016
      • Table 17 – USA social network advertising spending – 2008 - 2009
      • Table 18 – Growth of e-reader sales – 2009 - 2013
      • Table 19 – Most popular formats for receiving news in the USA – 2010; 2012
      • Table 20 – Global advertising spending- all mediums – 2010 - 2014
      • Table 21 – Top ten countries by advertising spend per capita - 2010
      • Table 22 –Global online advertising spend – 2008 - 2013
      • Table 23 – Global advertising spending market share by major types - 2012
      • Table 24 – Examples of popular forms of online advertising
      • Table 25 – Google total advertising revenue – 2006 - 2012
      • Table 26 –Facebook total and mobile advertising revenue – Q2 2013
      • Table 27 – Global in-game advertising spending – 2010; 2013
      • Table 28 – Worldwide social network advertising spending – 2008 – 2016
      • Table 29 – USA social network advertising spending – 2008 - 2009
      • Table 30 – US online advertising revenues - top four portals – 2008 - 2011
      • Table 32 – Argentina – B2C e-commerce spending – 2005 - 2013
      • Table 33 – Brazil – B2C e-commerce spending – 2005 - 2013
      • Table 34 – Kenya: M-Pesa users and revenue – 2008 - 2013
      • Table 35 – China - mobile internet subscribers and annual change – 2006 - 2013
      • Table 36 – China Mobile - mobile internet use – 2010 - 2013
      • Table 37 – China - Utilisation rate and no. of users of various network activities – 2009 - 2011
      • Table 38 – China - estimated value of B2C e-commerce market – 2005 – 2013
      • Table 39 – China - estimated value of C2C e-commerce market – 2005 – 2013
      • Table 40 – China’s online retail market - revenue and customers – 2003 - 2012
      • Table 41 – China - online banking users and utilisation rate – 2007 – 2012
      • Table 42 – South Korea - internet usage rates by service– 2009 - 2011
      • Table 43 – South Korea - main purpose of using the internet – 2009 - 2011
      • Table 44 – South Korea - e-commerce volumes – 2001 - 2011
      • Table 45 – South Korea - e-commerce volume by transaction type – 2001 - 2011
      • Table 46 – South Korea - internet banking service subscribers – 2001 - 2010
      • Table 47 – South Korea - financial services by delivery channel – 2005 – 2010
      • Table 48 – South Korea - online stock trading customers – 2004 - 2007
      • Table 49 – South Korea - purchase of items by internet shopping – 2010
      • Table 50 – South Korea - mobile banking service subscribers – 2003 – 2010
      • Table 51 – Australia - estimated retail trade revenue online and traditional – by industry – 2012
      • Table 52 – Overview of online shopping activities by Australians – 2012
      • Table 53 – eBay members in Australia – 1999; 2003 - 2004; 2006; 2009 - 2012
      • Table 54 – Popularity of contactless payments using smartphones – 2011 - 2012
      • Chart 1 –Global online advertising spend – 2008 - 2013
      • Chart 2 - Global advertising spending market share by major types - 2012
      • Chart 3 – China - popular mobile internet applications – 2011
      • Chart 4 – Overview of online shopping activities by Australians – 2012
      • Chart 5 – Overview of eBay members in Australia – 1999; 2003 - 2004; 2006; 2009 - 2012
      • Exhibit 1 – Telstra leading the global telco move towards the OTT model
      • Exhibit 2 – WCIT-12 disappoints, more work to be done
      • Exhibit 3 – Digital economy – key developments
      • Exhibit 4 – Popular online activities
      • Exhibit 5 – Other e-commerce business model examples
      • Exhibit 6 – European Commission e-commerce five priorities - 2012
      • Exhibit 7 – Examples of popular online retail websites around the world
      • Exhibit 8 – Walmart
      • Exhibit 9 – The rise of PayPal
      • Exhibit 10 –Mobile apps examples across various sectors
      • Exhibit 11 – M-Commerce – key developments
      • Exhibit 12 – GPS applications and industry use
      • Exhibit 13 – Definition of Geotagging/Geocoding
      • Exhibit 14 – Examples of Location Based Systems (LBS) applications by market division
      • Exhibit 15 – Mobile apps examples
      • Exhibit 16 – Top 5 free leading apps – App Store and Google Play – mid 2013
      • Exhibit 17 – Top 5 paid leading apps – App Store and Google Play – mid 2013
      • Exhibit 18 – Vancouver mall customers shop via Facebook
      • Exhibit 19 – Foursquare
      • Exhibit 20 – Mobile video communication: FaceTime and Google Talk
      • Exhibit 21 – Examples of popular online dating sites
      • Exhibit 22 – Examples of key players in gaming industry sectors worldwide
      • Exhibit 23 – Apple iTunes
      • Exhibit 24 – Twitter snapshot
      • Exhibit 25 – LinkedIn
      • Exhibit 26 – Anarchy Online by Funcom
      • Exhibit 27 – Facebook and Nielsen’s marketing alliance
      • Exhibit 28 – Statistical snapshot of e-books
      • Exhibit 29 - All European books online for the price of 600km of roads
      • Exhibit 30 – Digital advertising cost considerations
      • Exhibit 31 – Examples of large global advertising groups and subsidiaries
      • Exhibit 32 – Examples of digital advertising agencies
      • Exhibit 33 – Top sectors for online advertising spending
      • Exhibit 34 – Online ad deal between Google and Yahoo aborted
      • Exhibit 35 – Top mobile advertising spenders – Q2 2012
      • Exhibit 36 – Anarchy Online by Funcom
      • Exhibit 37 – Facebook and Nielsen’s marketing alliance
      • Exhibit 38 – Example items sold on average in Australia on eBay
      • Exhibit 39 – What’s selling on eBay mobile in Australia
      • Exhibit 40 – Interesting items from online auctions
      • Exhibit 41 – A brief insight on the group buying coupon websites
      • Exhibit 42 – How appealing are contactless payments – 2011 - 2012

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